Google Glass is the wearable technology developed by Google. It is released earlier this year. This makes me to think about famous Einstein quote “I fear the day that technology will surpass our human interaction. The world will have a generation of idiot”. Yes, it can do more than human can do. Because of technology development.
Now just think what will happen if it tracks your brain. As you should already know that Google tracks the online activity of users and shows the ad that might be interested to users.As we seen in Gmail that it show the ad related to that mail.
A new wearable device, developed by a company called Personal Neuro, is capable of tracking the brain activity of its users. The device can apparently sense taste and emotion, thanks to electroencephalography (EEG). Tony Gaitatzis, an executive at Personal Neuro, says:
The potential is incredible and hyper-targeted to the point where it is no longer advertising. Let’s say a person goes to Barclays and geolocation recognizes this. Maybe it’s time to start advertising Barclays to them.
Such a tech make Google to Collect your brain data and then use that to suggest brands and ads that you might be interested in. Data from EEG scans when used with eye-tracking and GPS location could allow more personalized marketing.
But Google does not confirm that it will certainly use it in future. But may be they will. So, what would you think If Google tracks your brain to advertise.? Feel free to share your thoughts in comments below.
Thanks to EliteDaily.